Vibe Questions

Vibe Questions
Photo by Norbert Kundrak / Unsplash
“Judge a man by his questions rather than his answers.”
— Voltaire

Most people judge a copywriter by what they write.
But the smartest clients?
They listen for the questions first.

In copywriting, the right question is more valuable than the right answer.
Why?
Because insights come before impact.


The Q&A

Client: “So what makes great copy?”

VibeCopywriter: “It’s not the words. It’s what the words reveal.
I mine for strategic gold first—what others miss. Then I write.”


Client: “How do you figure that out?”

VibeCopywriter:
“I ask questions like:
• What do you apologize for that’s actually your edge?
• What do your best clients thank you for—but you never promote?
• What criticism do you secretly wear as a badge of honor?”

These aren’t gimmicks.
They’re pressure tests for authenticity.


Client: “How do you know when you’ve found it?”

VibeCopywriter:
“When the client goes quiet.
When someone says: ‘I’ve never thought about it like that.’
That’s the gold.”


Client: “What’s your actual service?”

VibeCopywriter:
“I’m a strategist with a copywriter’s toolkit.
I uncover what makes you different, and I make it feel inevitable.”


What Sets VibeCopywriting Apart

Most copywriters ask what you want to say.
I ask what your audience needs to feel.

Because before we write, we dig.
We don’t just deliver words—we surface positioning, shape belief, and clarify the edge no one else can copy.

“Your clients are often too close to see what makes them special.
Your job is to help them see—and say—it clearly.”

Ready to Dig?

If you’re sitting on gold you can’t quite name—let’s find it.

I’m a copywriter who listens like a strategist and asks like a founder.

Email, DM, or send pigeon.
We’ll start with the right question.

JONATHAN JAMES

JONATHAN JAMES

Copywriter trained at Goodby Silverstein & Partners. My main drivers are helping businesses find and use their unfair advantages and never punching a clock.
San Francisco