What is a VibeCopywriter? 🧠⚡️

What is a VibeCopywriter? 🧠⚡️

By Jonathan James

Not just a writer. Not just a strategist. A VibeCopywriter is someone who knows how to find the signal—and bring the noise.

Where It Starts

Most copywriters ask:
“What do you want to say?”

A VibeCopywriter asks:
“Why does this matter—and who needs to feel it?”

Before I write, I dig.
I ask questions that unlock positioning. I find the moments that spark belief.
I don’t just deliver words—I translate ambition into action.


So… What Do VibeCopywriters Do?

We write, but we also:

  • Build clarity from chaos
  • Uncover your unfair advantage
  • Use AI as a thinking partner
  • Find the words that emote

This isn’t templated marketing.

It’s discovery-led, conversion-aware, and narrative-driven.


How It’s Different from Traditional Copywriting

Traditional Copywriter VibeCopywriter
Delivers the words you asked for Helps you figure out what you actually need
Follows templates Uses strategic prompts + discovery
Optimizes for clicks Optimizes for alignment + clarity
Writes fast, with assumptions Writes sharp, with insight

Who Hires a VibeCopywriter?

  • Founders with too much in their head and not enough on the page
  • Brands with good products but fuzzy positioning
  • Small teams without a strategist in the room
  • Anyone launching something that matters—and needs words that do it justice

Real Examples

  • A SaaS founder who thought he needed a landing page but walked away with a clearer offer
  • A Brooklyn cafe that couldn’t explain their vibe—until I named it for them
  • A busy Architect who just needed someone to think with, and then design clean

Want to Hire Me?

Start with a Vibe Starter package. It includes a discovery session, a sales page, email drafts, and a mini naming sprint.
It’s the first real step.

Shoot me a message: jj@damnjj.wtf

JONATHAN JAMES

JONATHAN JAMES

Copywriter trained at Goodby Silverstein & Partners. My main drivers are helping businesses find and use their unfair advantages and never punching a clock.
San Francisco