Copywriter trained at Goodby Silverstein & Partners.
My main drivers are helping businesses find and use their unfair advantages and never punching a clock.
Why tactic-chasers stall out — and how to switch to principle-first thinking.
By JONATHAN JAMES
Opening Scene
Your swipe file is overflowing.
Your tactic stack’s taller than your stack of bills.
And nothing’
A flexible creative framework for persuasive writing, strategic clarity, and AI-powered workflows.
The VibeCopy Layer Cake is the system I use to build almost everything inside VibeCopy—from blog posts and card decks
Empathy Isn’t Emotional—It’s Tactical
Why Copywriters Listen Like Lawyers and Move Like Pickpockets
By VibeCopy
Hal hears it in every brief now.
“Lead with empathy,” the strategist says.
Hal’s
The Edit Button Doesn’t Work in Real Life
By Jonathan James
Hal & Ali, Episode 2 – Season 1: Social Media Marketing
Scene: Blowback
The café owner calls at 9:12 a.m.
The Social Dilemma
Hal & Ali’s First Foray
When your best idea goes too far, too fast.
Scene: The Brief
The café owner sat hunched over a chipped ceramic mug. Small place
